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Why People Buy Your Product or Service

People do things for their reasons, not ours.  The art of salesmanship is helping others discover how they can get what they want by satisfying their needs through our product or services. People don't buy the product or service; they buy only how they imagine owning the product will make them feel.  People buy to fulfill a need. Therefore, everything you think, say or do must be in relation to helping people satisfy their needs through your product or service. 

In this series of articles, we will explore human motivation and draw conclusions on how the theory should be applied to marketing, including internet marketing.

The Rules About Human Motivation.

Maslow's Pyramid of Needs

Five Premises About Needs

The Law of Effect

Lessons to Apply to Marketing

Sell Along The Benefit Path

The Four Step Sales Process