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Model Sales LettersThere are a lot of different kinds of sales letters. We will share two kinds, the "assumptive letter" and the simple straightforward new customer letter. Assumptive LetterOne type of sales letter used very
successfully in countless industries is what is called the assumptive
letter. The assumptive letter is based upon an assumption that people reading
the letter will think you are personally writing to them. It will start with an
assumptive statement: "Dear Mr. Jones:"Now, the assumptive letter can basically target a group of people who have a predisposition toward something, in this case your service or product. So, you make sure you're mailing your letter to lists of people whose recent buying shows a predisposition to buy something in your general line. (Note: there are way too many "I's" in the letter, in my humble opinion!) If people bought a book about moneymaking or a book about how to start a business for themselves, and you rented a list of their names, it would not be hard to say, "I know you've been thinking about becoming independent, or changing careers." Or, if you know that someone has been in a given house for a long time, then you know statistically that he or she is probably about due to have family changes. Their kids are growing up, moving out. The house can become too hard to manage, too big perhaps. There's a divorce that's statistically probable. You could assumptively say, "I know you've been thinking about whether to keep your home or put it on the market. I'd like to help you make the most intelligently based decision for your best interests." A list broker can find lists of predisposed buyers for you, or you can do it yourself by consulting such resources as The Thomas Register and The Standard Rate and Data Service Directory. The simple straightforward new-customer letter.It starts with the question: "Dear Mr. Jones: Are you getting the _____ you wanted out of _______?"It could be, "Are you getting the productivity out of your computer network? Are you getting the fun you want out of your married life? Are you getting the exercise you want out of your body? Are you getting the purchasing power you want out of your paycheck?" "If the answer is no, Mr. Jones, I can help you get greater _______. I've done it for other (people, organizations, companies) in this community. I think I could do it for you, too. At the very least, I'm offering a way to find out without risking a minute of your time or a penny of your money." And then you go into an explanation of who you are, and the fine offer you're making. Use these scripts in your business. They will help you score real business breakthroughs.
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