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Focus On Complete Turn-Key SolutionsOrganize your business by a theme, by offering a one-stop shop for everything that pertains to the theme, to build long-term, lasting success on the Internet. No longer think in terms of isolated lines of products or services. In your customer's mind, you have to become the best solution provider for the entire range of problems they have... for the entire theme they seek to learn more about. People online are not looking just for one information product or one item. They are looking for complete solutions. For example:
Figure out how to make your products turn-key for the buyers. You are the expert...Help them make the total decision while increasing your sales and profits at the same time! Avoid trying to occupy "a market for a certain product or service". Instead, occupy the minds of a specific, clearly defined, target audience. For the fastest start for your online business, choose a target audience of people that are like you, people whose problems you know. Once you have found the target audience you want to serve, pick a theme that is central to their lives... and you are close to defining the ideal theme for your web site. Then occupy that theme area as completely as possible. Be available for them to solve any problem they may have on the way to satisfying their needs. Your Internet business will grow to the degree that you find people who are loyal to you, like your approach, and, most importantly, are able to satisfy their needs through the use of your product or service. To provide a range of products and services that will be desired by the target group, you need to find out the range of problems or frustrations they experience. You need to find out what their needs are. Then you must find or create the best solutions to those problems so that you can satisfy the customers' needs. For example, let's assume the target audience is medical doctors. Ask, "what are the most prevalent needs?" You may find out that a doctor's biggest problem is filling his practice with enough new patients to accomplish his desired income goals. The theme of your website may be:
Since this Target Group is relatively small (in terms of absolute numbers), but has a high-income, your site could sell highly priced products and services:
See how each solution builds on top of the other? See how they help your doctors move from an empty waiting room (problem) to a full waiting room (objective) -- and substantially closer to the doctor's objective of financial security?
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