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Think In Terms Of Solutions To Customers' ProblemsWe all need to stop thinking of ourselves as producers of products or suppliers of services or in the distribution business. We need to think of ourselves as problem solvers for our customers. In other words, we need to abandon our product approach to marketing and look at it in terms of satisfying customers' needs. Why People Buy Your Product or Service For greatest success, we also need to expand our thinking beyond a single product or service to entire range of products, services, or relationships that will solve common problems faced by out target audience. Pick a "theme" under which that array fits. Focus On Complete Turn-Key Solutions For example for existing businesses with an existing product mix moving online, the product orientation may be transformed into a theme as follows:
You want to position your site such that whenever a customer, anywhere in the world, thinks of ______ they shall think of my online theme center (at http://www.mydomain.com) first! You want to be thought of as the:
The entire way you present your business to the outside world must reinforce your connection to the theme... until the day that the theme and you (or your company) become completely one in your customer's mind. Start thinking now about how to turn from a "20th century widget seller" (or "service provider" or "distributor")... into a 21st century "Internet-based electronic problem solver". For example, if you already have a web site:
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